BMG Records, part of the Bertelsmann Group, is to centralise its
pounds 10m media account into its main incumbent agency, Media Campaign
Services, before holding another full-blown review at the end of the
The stop-gap decision was reached after two months during which BMG has
been reviewing its media arrangements.
The record giant had invited three other agencies, beside the incumbent,
to pitch for the account in July: MindShare, Target and MBS. However,
Steve Gill, BMG’s media director, said he would not necessarily invite
the same agencies to pitch again.
BMG’s portfolio includes BMG Global, the record company’ commercial
marketing arm, RCA, Arista, Deconstruction and Northwest Side.