The first ad opens on a man driving along a dark, rainy road, every traffic light he reaches then turns green. A voiceover explains: "every now and then time just seems to be on your side, and nothing is in your way. That's bmi time."
A second commercial promotes bmi's frequent flyer reward scheme, by focusing on a man hitch-hiking on a freight train. The voiceover says: "of all the time you spend travelling, it's the free rides you enjoy the most."
The work, with media planned by PHD, breaks on 16 April.