BMP DDB launches a television campaign for Wilson golf clubs this
week, using a humorous approach to communicate the benefits of the Fat
Shaft club, which Wilson claims is the most accurate golf club over long
The star of the ad, which is set on an outdoor driving range on a sunny
day, is the man who roves around the range in a cart to collect the used
balls. He wears a helmet and drives an armoured vehicle to protect him
from the flurry of golf balls that are hit in his direction.
As the golf balls bounce off the cart, the driver moves further and
further away to avoid the barrage from golfers who cannot resist testing
out the deadly accuracy of the Fat Shaft.
He passes the 200-yard mark, then the 250- and even 300-yard mark,
moving well beyond the distance that even a good player would be
expected to achieve - but to no avail. The Fat Shaft driver keeps
’Driving range’ was written by Ewan Paterson and art directed by Richard
Flintham. The film was shot on location in Cape Town and directed by
Ivan Zacharias through Blink Productions. Media is planned and bought by