BMP campaign promotes Sony batteries and camcorder range

Sony is pushing its Stamina range of batteries and camcorders over Christmas with a major advertising campaign by BMP DDB.

Sony is pushing its Stamina range of batteries and camcorders over

Christmas with a major advertising campaign by BMP DDB.



A series of tube ads singles out famous song lyrics and cuts them short

when the listener’s (non-Stamina) Walkman batteries run out.



In one, a David Bowie fan stares out of the window on a long train ride

as he listens to ’Ch-ch-ch-ch ... change at Didcot where a special bus

service will be operating’.



The tube campaign consists of seven different executions and around

16,000 tube card panels, all carrying the endline: ’Stamina extra life

batteries.



No sudden jolts back to reality.’ The ads were written by Andy McLeod

and art directed by Richard Flintham.



A national TV campaign uses three commercials to illustrate the downside

of failing to choose a Sony Stamina Camcorder. In one, proud parents are

filming a little boy as he plucks up the courage to dive off the top

board at a swimming pool. Just as the child makes to leap, the camcorder

battery runs out and the moment is missed.



Two other scenarios show a girl visiting Santa, and two mischievous

employees shaking up beer cans as they lie in wait to catch their

boss.



The TV ads were created by Jerry Hollens, Mike Boles and Dean Webb, and

directed by Steve Reeves of Brave and John McFarlane through Great Guns.



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