BMP DDB introduces the UK public to the ’Legolanders’ in four
commercials for Legoland Windsor which go on air next week.
The ads have been written to appeal to both parents and children, using
Legoland characters in entertaining scenarios that demonstrate the range
of attractions at the theme park.
’Earthquake’ is set at a dinner party - or ’informal buffet and mingle’
as the hostess, Caroline, prefers to call it - where conversation is
interrupted when the room starts to vibrate wildly.
Caroline cries: ’Hang on - earthquake’, as the film cuts to a group of
children playing in Legoland’s imagination centre. The final shot shows
the ensuing domestic chaos at the dinner party. The hostess asks
tentatively: ’Is everyone all right for drinks?’
’Postie’ features a grumpy Legoland postman. ’Traffic’ shows two elderly
Legolanders who can’t find a safe moment to cross the road.
The campaign was directed by Jon Magnusson and Andy de Emmony through
Talkback Productions, and created by Ewan Paterson and Nick Gill. Media
buying is through CIA Medianetwork.
The voiceovers are provided by an a range of TV personalities, including