BMP DDB duo lands top Aerial Award for 'snowman' radio ad

A radio commercial for the Volkswagen Polo Match that spoofs the

Walking in the Air theme track from The Snowman has won the Aerial Award

for October.

The Aerial Award, run by the Radio Advertising Bureau and supported by

Campaign, was picked up by BMP DDB's Simon Veksner and Nick Allsop for

their "snowman" spot.

The ad reworks the lyrics of the song to extol the virtues of the Polo's

"air conditioning as standard" offer. The words of the song begin with a

journey in a car before the lyrics: "I turn the air con up. A snowman

looks at me and yearns, switch that thing off at once or else I'll

probably melt."

The judges Chris Harris and Ben Stafford of Bates UK said: "The

commercial clearly stood out as the best. Very funny, very well executed

and perfectly suited to the medium. It communicates the benefit very

clearly and is perfect for the time of year."

The "snowman" spot was produced by Caroline Pickett with media through

MediaCom. The facility house was Clearcut and the sound engineer Tim


The Volkswagen ad beat off competition from Securicor and COI

Communications for the award.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content