BMP DDB launches Nikon brand work

BMP DDB has unveiled a pounds 1.5 million national press and poster branding campaign for Nikon cameras.

BMP DDB has unveiled a pounds 1.5 million national press and poster

branding campaign for Nikon cameras.



’Icon’, which breaks on 23 July, is the first for the brand from the

agency, which won the account in April. It will aim to position Nikon as

a tool to transform moments into memorable images.



The five executions were shot using different Nikon cameras. One shows a

girl standing on a trailer, arms outstretched, with the words:

’Madeleine spreads her wings.’ Another shows three laughing red-haired

boys and reads: ’Alf, Charlie and Nick doing a jelly sandwich.’ A third

execution shows a girl turning her face from the wind, with the words:

’Gail in a Tornado.’



All the ads end with the strapline: ’You’ll remember a great image for

the rest of your life.’ They will run in supplements, reviews and on

outdoor.



The ads were written and art directed by Mark Reddy and photographed by

Nadav Kander and the fashion photographers Masude and Kieron Master.



Media planning and buying is through BMP Solutions in Media.



Jeremy Gilbert, Nikon UK’s marketing manager, said: ’It’s the first time

that we have advertised the Nikon brand itself. Imaging is what we are

about and this campaign relies on stunning images to get the message

across and to make sure that Nikon springs to mind when people want to

buy a camera.’



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