BMP DDB has lured James Sinclair and Ed Morris, the
multi-award-winning team behind Sony PlayStation’s ’double life’ ad,
from Bartle Bogle Hegarty.
The duo will take on the role of directors of creativity, acting as
flexible group heads with no fixed client responsibility. They spent 18
months at BBH, during which time they created the award-winning
Sta-Prest outdoor campaign for Levi’s and the Vinnie Jones and Michael
Parkinson executions for One2One.
The bulk of their career was spent at what is now TBWA GGT Simons
They teamed up in 1992 at Miller & Leeves WAHT, then moved to Bainsfair
Sharkey Trott, and saw three mergers at the agency - with BDDP, GGT and,
finally, TBWA GGT Simons Palmer.
As well as picking up a BTAA Gold for ’double life’, they won several
Campaign Poster awards for their work at TBWA, including executions for
Kew Gardens and London Transport.
’We may have had a short stay at BBH, but we got a lot done in a short
space of time,’ Sinclair said. ’However, we had learned that map of the
world, and we have always admired BMP - we used to bring our book here
in the old days. It’s great that John Webster is here, and Larry Barker
is a great bloke.’
Barker, the creative director of BMP, said: ’Obviously, they have a very
good book with a real depth of talent.
But there is also a lot of fire in there - a real hunger to keep doing
it and they are very exciting to talk to.
Their strengths are across the board and they are very good at producing
slightly unexpected work without making it incomprehensible and
Morris added: ’BBH is a fantastic place with rigorous systems making it
run like a well-oiled machine. This place has that, but as it is more
established it is more relaxed and a little warmer.’