BMP DDB Sony and VW ads clean up at 1998 Poster Awards

BMP DDB took both of the top honours at the Campaign Poster Awards, held at the Grosvenor House Hotel on Wednesday night.

BMP DDB took both of the top honours at the Campaign Poster Awards,

held at the Grosvenor House Hotel on Wednesday night.



BMP DDB’s ’swear box’ ad for Volkswagen took a gold for the best

individual poster. The agency’s six executions for Sony - ’three times’,

’Loughborough’, ’poo’, ’tench’, ’Didcot’ and ’Uzi’ - won the gold for

best poster campaign.



’Swear box’ also won a silver for most innovative use of outdoor, best

automotive poster and best six-sheet /Citylight poster. ’Uzi’ also

landed a silver for best IT and consumer durables poster and ’poo’ won a

silver in the best use of underground, metro or rail advertising.



Rainey Kelly Campbell Roalfe took silvers for best 96-sheet, best media

or entertainment poster, best use of photography and best 48-sheet with

its ’brain in boot’ ad for the Times. The agency also won silvers with

its ’Caribbean’ execution for Virgin Atlantic for best travel and

leisure and best use of typography.



Young & Rubicam’s ’red’ campaign for the Colgate toothpaste brand picked

up a gold award for most effective use of posters.



See supplement.



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