Mark Reddy, one of the UK’s leading art directors, has returned to
BMP DDB, the agency where he was head of art from 1989 to 1991, to work
again with the agency’s creative director, Tony Cox.
Reddy’s most recent job in advertising was as a creative group head at
Saatchi and Saatchi, which he quit in January 1995. He had his first
exhibition of sculpture in London last year, and now shows all over the
He is one of 28 art directors featured in the D&AD’s recently published
Art Direction Book, for which he designed the cover illustration.
Examples of his work represented in the book include advertising for
Heals, Black Bush whiskey, Volkswagen, the Multiple Sclerosis Society
and Aqua Libra.
Cox said: ’Mark is a clever bloke and a fantastic influence. He is the
ultimate all-rounder, and it is great to have him back again.’
In October 1991, Reddy left BMP in a surprise move to Leagas Shafron
Davis Chick Ayer, where he was reunited with his former copywriting
partner, Richard Grisdale. The pair moved to Saatchis in January
Reddy said he can be ’difficult’, but said he chose to return to agency
life because ’I love to communicate’.
Reddy first worked at DDB in June 1986, having begun his advertising
career at Ogilvy Benson and Mather in 1975. He has also worked at Colman
and Partners and Holmes Knight Ritchie.