BMP DDB woos Reddy back into advertising

Mark Reddy, one of the UK’s leading art directors, has returned to BMP DDB, the agency where he was head of art from 1989 to 1991, to work again with the agency’s creative director, Tony Cox.

Mark Reddy, one of the UK’s leading art directors, has returned to

BMP DDB, the agency where he was head of art from 1989 to 1991, to work

again with the agency’s creative director, Tony Cox.



Reddy’s most recent job in advertising was as a creative group head at

Saatchi and Saatchi, which he quit in January 1995. He had his first

exhibition of sculpture in London last year, and now shows all over the

country.



He is one of 28 art directors featured in the D&AD’s recently published

Art Direction Book, for which he designed the cover illustration.

Examples of his work represented in the book include advertising for

Heals, Black Bush whiskey, Volkswagen, the Multiple Sclerosis Society

and Aqua Libra.



Cox said: ’Mark is a clever bloke and a fantastic influence. He is the

ultimate all-rounder, and it is great to have him back again.’



In October 1991, Reddy left BMP in a surprise move to Leagas Shafron

Davis Chick Ayer, where he was reunited with his former copywriting

partner, Richard Grisdale. The pair moved to Saatchis in January

1994.



Reddy said he can be ’difficult’, but said he chose to return to agency

life because ’I love to communicate’.



Reddy first worked at DDB in June 1986, having begun his advertising

career at Ogilvy Benson and Mather in 1975. He has also worked at Colman

and Partners and Holmes Knight Ritchie.



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