Under the guise of Paul Burke Productions, Burke will write, produce and direct radio commercials for advertising agencies, production companies and clients direct.
Burke started his career as a van driver for Abbott Mead Vickers, and had spells at Young & Rubicam and J. Walter Thompson. Although he has worked on many TV ads for BMP - including the Mrs Merton spots for British Gas and the Budweiser frogs - Burke has gained a reputation as a radio specialist. He has won 12 Aerial Awards - more than any other creative - for brands such as Volkswagen and Kit Kat.
Burke said: "Radio is the fastest growing medium in the country. I love doing it and I'd be nuts if I didn't start doing it for myself."