BMP launches boo.com global spots

BMP DDB will this week launch a global television campaign for boo.com, the internet sports and streetwear retailer.

BMP DDB will this week launch a global television campaign for

boo.com, the internet sports and streetwear retailer.



Continuing the ’geek chic’ theme of the press campaign, the three spots

introduce a team of five stereotypical computer geeks.



They are all in the latest sportswear, courtesy of boo.com, but their

oufits have been put together with little regard for style.



The geeks are filmed taking part in sporting activities using a

hand-held camera while the reactions of stunned onlookers - unaware that

there is an advertising shoot taking place - are recorded

simultaneously.



First the motley crew is seen running around a city plaza, then

descending into a subway and, in the final execution, on a basketball

court.



All three commercials were directed by Roman Coppola, who was

responsible for the acclaimed video for Fat Boy Slim’s Praise You, which

earned him three MTV awards.



The ads were written and art directed by Jeremy Craigen and Joanna

Wenley.



They run on national television and in cinemas until the end of next

month with media planned and bought by BMP OMD.



Press ads, which have been running for three months, use similarly geeky

images, such as a jogger being sick into a wastebasket.



boo.com launches globally later this month. It stocks sportswear from a

list of well-known manufacturers and new ranges not yet available in the

shops.



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