BMP OMD holds on to pounds 50m European business for Sony

Electronics giant Sony has retained BMP OMD to its handle its pounds 50 million pan-European media business.

Electronics giant Sony has retained BMP OMD to its handle its

pounds 50 million pan-European media business.



Mark Palmer, head of communication strategy at the Omnicom-owned media

network, led the pitch.



He and his account team will continue to run the media brief for Sony’s

consumer electronics division, which is understood to have expanded to

cover more of Europe.



BMP OMD has handled media for the division - which encompasses DVD,

Discman, camcorders, hi-fi and televisions - for five years.



The agency’s new creative partner on the account will be Saatchi &

Saatchi.



The creative agency won the business from incumbent DDB Needham

Worldwide in a separate pitch in August.



BMP OMD pitched against the Media Edge, Zenith Media and MindShare at

Sony Europe’s Amsterdam office.



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