BMP’s VW Passat ads focus on car makers

BMP DDB has created a pounds 14 million campaign for Volkswagen’s new Passat, which is launched in the UK this week.

BMP DDB has created a pounds 14 million campaign for Volkswagen’s

new Passat, which is launched in the UK this week.



The campaign introduces members of Volkswagen’s design team, who all go

to great lengths to create the perfect car.



’Karl’ focuses on VW’s ’design kapitan’. He is obsessed with the curve

of the Passat’s roof and sees equivalent shapes in the pattern of his

footprints and the dome of a balding man’s head.



’Test track’ stars an over-zealous engineer who sets a series of traps

to test the car’s reactions. VW’s ’detail meister’ has made a video

diary for the third ad, while the fourth spot, ’wind tunnel’, shows a VW

employee testing the car’s aerodynamics.



All four ads were created by Richard Flintham, Andy McLeod and Nick

Gill.



’Karl’ and ’test track’ were directed by Daniel Kleinman through

Limelight; ’video diaries’ by Dominic Murphy through Produktion and

’wind tunnel’ by Malcolm Venville through Tongue Films. Media is bought

by BBJ Media Services.



The creatives met the car’s designers on a factory visit. Tony Cox,

BMP’s creative director, said: ’This inspired us to present the staff

with dedication and humour.’



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content