BMP Solutions in Media, the sister agency of OMD UK, is planning a
multi-media launch campaign for the ITN News Channel.
David Johnson, senior strategic planner, will be in charge of
TV buying is headed by media account director Jonathan Allan, along with
media planner Matt Albrighton.
Suzi Bently, strategic services director, will handle online planning
The channel is due to launch on 1 August with a consumer media campaign
set to break in the autumn.
Allan said he will be looking at a variety of platforms for the
Before choosing the media, his team will work closely with creative
agency Bartle Bogle Hegarty in developing the brand identity.
The 24-hour TV news service - a joint venture between ITN and NTL - will
be available on TV, digital radio, PCs and mobile phones.
Carriage deals with NTL, Telewest, Sky Digital, ONdigital and Digital
One mean the service will be available to more than 12 million UK
BMP Solutions in Media’s clients include Sanofi Beaute and St Ivel.