BMP takes another top award at Aerials with Volkswagen ad

BMP DDB has continued its run of awards for its Volkswagen work by picking up the gold at the 1998 Aerial Awards, judged by the 200 creatives present.

BMP DDB has continued its run of awards for its Volkswagen work by

picking up the gold at the 1998 Aerial Awards, judged by the 200

creatives present.



The ’tales of the unexpected’ spot for Polo, created by Neil Dawson and

Clive Pickering, won the individual category for car ads, and was then

pitched against the other category winners to determine the overall

gold.



Close runners-up were ’therapy’ for Hamlet by Collett Dickenson Pearce

and ’delay’ for McDonald’s by Leo Burnett.



Andrew Ingram, account planning director at the Radio Advertising

Bureau, which sponsors the event, said: ’The unique nature of the live

voting on the night from the cream of the advertising creative community

makes the awards the most democratic in the industry.’



Roz Sinclair, Sean Thompson and John Smith of TBWA GGT Simons Palmer

picked up the best campaign award for Marston’s Pedigree.



Chris O’Shea, the joint creative partner of Banks Hoggins who heads the

jury, said of the evening: ’There hasn’t been what you would call a

tremendous leap in creativity in this year’s awards, but there has been

a continuation of an inching ahead year by year.’



The other category winners were Rainey Kelly Campbell Roalfe for the

Sunday Times, BMP DDB for the Health Education Authority and BMP again

for Marmite.



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