BMP DDB London has emerged as the most creatively successful agency
in the world for the year to October 1999 for work including Sony
Camcorder, Volkswagen and American Airlines.
Donald Gunn, the former Cannes president and ex-Leo Burnett worldwide
head of creative resources, has compiled the industry’s first global
league tables based on information from the major industry awards around
the globe. The Gunn Report identifies the world’s advertising agency,
commercial and agency network of the year based on the top 22 TV and
cinema awards and the top ten print awards around the world.
BMP London recorded the highest agency score of 67 points based on the
report’s system of awarding one point for each win and two for a Best of
Second was Cliff Freeman & Partners - which created four out of the ten
most-awarded television campaigns for outpost.com, FoxSports.com,
Hollywood Video and Fox Sports TV - with 49 points.
TBWA GGT Simons Palmer came third with successful work for Sony
PlayStation, the Tate Gallery, Waterstone’s and French Connection
contributing to a score of 38. It beat Abbott Mead Vickers BBDO by three
The world’s most awarded network was DDB Worldwide, with BMP
contributing almost half of its 148 points. Second was BBDO with 135
points and third was TBWA, on 91 points.
The most-awarded commercial in the world was outpost.com by Cliff
Freeman, New York, which came top out of a total of 918 winners. Second
was Sony PlayStation’s ’double life’ by TBWA GGT Simons Palmer with The
Independent’s ’litany’, by Lowe Howard-Spink, coming third.
Print ad of the year went to BMP for Volkswagen ’wedding’, which won
seven out of the ten shows.
The UK did well in other categories, including most-awarded production
company. The joint winners were London’s Gorgeous Enterprises and New
York and Santa Monica’s Hungry Man.
Frank Budgen of Gorgeous was the most-awarded director, beating John
O’Hagan, director of outpost.com, by two points. The Argentinian, Pucho
Mentasi, came third.