- BMP DDB has won the £5m Hovis advertising account from British Bakeries, beating off Saatchi & Saatchi, St Lukes, Fallon and TBWA in the pitch.
Brands director at British Bakeries Paula Moss said: "All the pitches have been extremely impressive and making a choice has been difficult. BMP DDB simply had the edge."
Business development director at BMP Richard Morris said: "It's a privilege to be asked to work with a brand such as Hovis, which has a special position in British advertising history. It's a tremendous challenge, and we can't wait to get started."
DDB Worldwide has also scooped a share of the Philips Electronics account, ousting incumbent agency Euro RSCG Worldwide. Euro, which developed the "getting better" campaign, will stop working on Philips from June this year.
Philip's head of global brand management Mark Kerray said it was time to let another agency "take a fresh look at the brand".
"Euro helped Philips build its brand for more than 10 years.
DDB Worldwide will handle traditional above the line advertising for the consumer electronics as well as corporate divisions of Philips.
The other incumbent agency D'Arcy Masius Benton & Bowles also got more business as a result of the shake-up.
The wins come after BMP DDB won the creative accounts for the Guardian newspaper and the Unlimited websites just before Christmas. Others pitching for the account, which BMP handled between 1984 and 1989, were Fallon McElligot, HHCL & Partners, Publicis and M&C Saatchi.