BMP4’s Yardley and Creer leave shop to launch consultancy

Simon Yardley and Virginia Creer, the founding partners of BMP DDB’s specialist second-string agency BMP4, have left after ten years to start their own independent marketing consultancy.

Simon Yardley and Virginia Creer, the founding partners of BMP

DDB’s specialist second-string agency BMP4, have left after ten years to

start their own independent marketing consultancy.



The move means that BMP4 - whose clients included Marks & Spencer, for

which BMP repitched unsuccessfully last month - is to be folded into the

main agency.



The decision to strike out on their own, Yardley said, had been made

long before the M&S pitch that resulted in BMP4 losing the business to

Rainey Kelly Campbell Roalfe/Y&R.



Apart from M&S, BMP4’s clients include Bosch, Sheraton, California

Raisins, Blaupunkt and the Children’s Promise. Barring two job losses,

all staff will transfer to the main agency.



The Yardley Creer Partnership opens for business this month with clients

including Allied Bakeries and M&S Ventures, part of M&S. Both Yardley

and Creer will retain a relationship with BMP over the next few months

to ensure the smooth handover of business. Creer, who has worked with

M&S since 1986, will continue in a consulting role with the

retailer.



Yardley said: ’We are a marketing consultancy with independence and

experience. In no way will we be involved with the creation or

production of ads.’



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