- BMP interaction launches a £200,000 online campaign for Compaq this week which uses video-streaming on banner ads and viral marketing emails. The agency wrote, directed and shot the video footage exclusively for the online ad campaign, which has been put together to promote Compaq's legacy-free iPAQ computers.
The six-week campaign aims to show the frustrations which are caused by legacy systems and a video, which has been shot in CC TV style, runs within the banner showing office employees losing their tempers with their computers. Jason Goodman, managing director of BMPi, said of the execution: "It starts to bring a certain amount of entertainment into this type of communications messaging." The online advertising is targeting IT managers from large and medium sized companies as well as corporate decision makers. Robert Keane, Compaq product manager for iPAQ computers, said: "I am confident that BMPi's campaign will cut through the noise because is uses scenes familiar to all IT managers."