BMW awards pounds 10m Mini launch ad task to roster shop WCRS

BMW has awarded the pounds 10 million national launch account for its new Mini to WCRS without a pitch.

BMW has awarded the pounds 10 million national launch account for

its new Mini to WCRS without a pitch.



The car manufacturer cited WCRS’s proven track record in building the

BMW brand in the UK market as the reason for its appointment.



The new model is the first from BMW, which retained the rights to

produce it as a new product after it sold Rover Cars to Phoenix for

pounds 10 in May this year. Rover will continue to manufacture the

traditional Mini. MG, which is part of Rover, is handled by M&C

Saatchi.



WCRS’s chief executive, Stephen Woodford, said: ’We’re delighted to have

the chance to create ads for what we hope will become as much a cult car

as the first Mini.’



Emma Scammell, the Mini marketing manager of BMW, added: ’WCRS’s

pedigree in highly distinctive car brands makes it ideally placed to

create a spectacular launch.’



Mini produced a spoof game show cinema ad last August through Ammirati

Puris Lintas which showed a woman looking at naked men and guessing what

car they drove.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content