BMW calls pitch for motorcycles brief

BMW is looking for an agency to handle an advertising project to promote its range of motorcycles.

BMW ad
BMW ad

The automotive manufacturer has directly approached a number of undisclosed agencies with a brief ahead of a planned pitch later this year.

BMW's motorcycle range, which operates under the "Motorrad" banner, is positioned as a separate entity to BMW cars. The company manufactures a range of urban, sport, tour and high-performance bikes, and also owns an FIM Superbike World Championship team.

The manufacturer uses agencies on a project basis to handle the advertising for its motorcycle range in the UK. Work generally consists of press, in-store and DM activity, as well as some digital and social media campaigns.

BMW's retained relationships with 180 Amsterdam, which handles pan-European motorcycle campaigns, and Engine, which oversees the integrated advertising for its car range, is unaffected.