BMW creates immersive Hollywood-style film for i3 electric car

A 360° interactive film that adapts based on the movements of smartphone and tablet users aims to give people an idea of what it feels like to drive the BMW i3 electric car.

Developers used OpenGL computer graphics technology to project a film on a sphere to create the 360° degree experience of a dramatic Hollywood-style race against time. 

Multiple layers of audio including background music, ambient sounds and dialogue were overlaid onto the film to create an audio sensation that changes depending on the user’s direction.

Brand: BMW

Client: Nicola Green, BMW i communications manager

Agency: WCRS

Creatives: Ross Neil, Dan Gorlov and Rachel Le Feuvre

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