BMW "Discover the BMW Plug-in Hybrid range" by FCB Inferno

BMW's latest ad shines a light on BMW's Plug-in Hybrid cars - literally.

The ad begins as a car drives through a desolate forest at night. "Petrol or electric," a voiceover asks as the car begins to glow, highlighting the perks of the Plug-in Hybrid’s petrol engine and electric motor. 

BMW’s spot ends with the tagline: "Sometimes electric. Always BMW."

The TV ad was created by Ben Usher and Rob Farren, and directed by Rob Chiu through Iconoclast Films. Media is handled by Wavemaker, and the campaign runs alongside social media, digital and out-of-home activity.

Credits

Brand
BMW
Marketing director
Head of brand and marketing communications
Marketing manager
Agency
Chief creative officer
Senior creatives
Strategy partner
Director of production
Producer
Managing partner
Business director
Account director
Production company
Director
Executive producer
Producer
Offline edit house
Editor
Post production
Sound
Engineer
Media agency