BMW "Ode to tarmac" by FCB Inferno

FCB Inferno created a film homage to tarmac for BMW.

Shots of winding tracks and open roads are interspersed by low camerawork to showcase the interaction between tyre and tarmac. The voiceover reminds viewers that BMW is a car for those who love driving. 


Creative directors
Managing partner
Account manager
Post production house
Sound design studio

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