BMW prepares global campaign for high-end 6 Series Gran Coupé

BMW is preparing a marketing push behind its 6 Series Gran Coupé, with the brand looking to push the premium qualities of the model.

BMW: global ad campaign for 6 Series Gran Coupé
BMW: global ad campaign for 6 Series Gran Coupé

The London 2012 Games sponsor has unveiled plans to launch a global ad campaign in the second quarter of 2012, showcasing the vehicle’s "trendsetting design" and "exclusive elegance".

TV and print ads will feature a total eclipse of the sun as a central theme, to emphasis the "breath-taking" qualities of the 6 Series Gran Coupé. The campaign will use a series taglines including, "Some things are worth waiting for," and, "Some sights you never forget."

Andreas-Christoph Hofmann, head of BMW brand communications, said: "The new BMW 6 Series Gran Coupé marks the beginning of a new chapter. It is BMW's first four-door coupé and combines uncompromising driving dynamics with exclusive elegance and breath-taking design."

The 6 Series Gran Coupé is set to be unveiled at next year’s Geneva International Motor Show in March.

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