BMW prepares global campaign for high-end 6 Series Gran Coupé

BMW is preparing a marketing push behind its 6 Series Gran Coupé, with the brand looking to push the premium qualities of the model.

BMW: global ad campaign for 6 Series Gran Coupé
BMW: global ad campaign for 6 Series Gran Coupé

The London 2012 Games sponsor has unveiled plans to launch a global ad campaign in the second quarter of 2012, showcasing the vehicle’s "trendsetting design" and "exclusive elegance".

TV and print ads will feature a total eclipse of the sun as a central theme, to emphasis the "breath-taking" qualities of the 6 Series Gran Coupé. The campaign will use a series taglines including, "Some things are worth waiting for," and, "Some sights you never forget."

Andreas-Christoph Hofmann, head of BMW brand communications, said: "The new BMW 6 Series Gran Coupé marks the beginning of a new chapter. It is BMW's first four-door coupé and combines uncompromising driving dynamics with exclusive elegance and breath-taking design."

The 6 Series Gran Coupé is set to be unveiled at next year’s Geneva International Motor Show in March.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content