BMW signs four-year PGA Championship deal with TRO

Brand experience agency TRO has been reappointed by BMW Group UK to activate the brand's sponsorship of the PGA Championships until 2018.

TRO reappointed for BMW's PGA sponsorship activity
TRO reappointed for BMW's PGA sponsorship activity

TRO will be responsible for the delivery of all event elements for BMW at the PGA Championships, including the design and build of all brand spaces, content development, and all event management and associated event logistics.

The agency has activated sponsorship at the major golfing event for BWW since 2004.

BMW extended its sponsorship of the flagship European Tour event in early 2014, through to the end of the 2018 season, and TRO’s appointment will continue for the duration of the sponsorship.

Yvonne Holden, general manager, events, BMW Group, said: "We are thrilled to re-appoint TRO as our experiential partner to deliver this prestigious event for the group. Year after year, TRO have created a very special experience for spectators at the BMW PGA Championship.

"We were incredibly impressed with the strength of TRO’s tender, which not only demonstrated their thorough knowledge of the event and its fans, but highlighted their creativity and implicit understanding of BMW’s brand and products."

Sian Bates, client services director, TRO UK, added: "We are extremely proud to have been re-awarded this contract, particularly as we celebrated our tenth year delivering the prestigious event for BMW in 2014. We want to continue to ensure every year is more engaging, more immersive and more memorable than the last. We are excited to get started straight away on delivering our vision for BMW’s 2015 brand and visitor experience."

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