TBWA/London's marketing director, Karen Boardman, has resigned from
the agency to spend more time with her family.
Boardman, who is expecting her third child in April, said that the
difficulties of balancing her working and domestic life had proved too
great over recent months. Her other two children are both less than
three years old.
"TBWA has been very helpful but it's more about me and the way I do the
job," she said. "I'm not happy unless I can give it 110 per cent and my
particular circumstances make that difficult. It's time to focus on my
"I've worked with Paul Bainsfair and Trevor Beattie for a long time and
I've enjoyed working with Garry Lace more recently," she added. "We've
implemented quite a rigorous strategy and there's a plan there that's
bearing fruit. I fully expect next year to be a fantastic success."
TBWA is involved in pitches for the Lloyds TSB and AA accounts. The TBWA
chief executive, Garry Lace, said that finding a replacement would be a
"I'm immensely sad to see Karen go because she's probably the most
talented new-business person I've worked with. I'm now searching for the
best new-business director around," Lace said.