Bobby Brittain Coca-Cola GB

Bobby Brittain

Coca-Cola GB

Marketing director

Changing the marketing strategy and product line-up of one of the most valuable brands in the world, as Brittain has, is no mean feat, especially within the first year of a job.

He credits Coca-Cola’s new ‘one brand’ strategy and the launch of Coke Life as the most important projects he has overseen since becoming marketing director last May.

A member of the ISBA council, with more than a decade in the Coke business in marketing and general management, Brittain knows the brand inside out, but it is his "supremely" talented and passionate colleagues that get him out of bed in the morning.