ICF Next

The Body Shop: the difference between activism and purpose

Jessie Macneil-Brown, head of global activism at The Body Shop, talks challenging beauty norms, getting political change and defining brand activism.

Campaign, in partnership with ICF Next, films a series of change-making brand marketers in Cannes. Here, ICF Next's managing partner, chief growth and innovation officer, Bryan Specht, sits down with The Body Shop's Jessie Macneil-Brown.