Bodyform "#Wombstories" by AMV BBDO

Bodyform's bold follow-up to 2019's "Viva la vulva" chronicles "womb stories" in all their emotional complexities.

The ad, which mixes live action and various styles of animation, uncovers the hidden truths of living with wombs, vulvas and periods. At the heart of the film are two parallel journeys: a woman who decides not to have children and another who struggles to conceive and faces the trials of IVF and miscarriage. Also featured are a character who has endometriosis, an older woman going through the menopause and a girl who gets her period for the first time. It is the latest campaign by the brand aiming to push against taboos and shame surrounding women’s bodies and health.

The work was created by Nicholas Hulley and Nadja Lossgott, and directed by Nisha Ganatra through Chelsea Pictures. 

Credits

Client
Brand
Global marketing & communications director, femcare
Global marketing & communications director, HHT
Global brand communication manager femcare
Marketing manager - Bodyform
Marketing director reg. UKI & EMD feminine
Chief creative officer
Executive creative directors
Creative directors
TV producer
Assistant TV producer
Art production
Typographer / designer
Production company
Director
Production company producer
Executive producers
Editing company
Editor
Sound studio
Sound engineer
Post production
Creative director animation
Salla Lehmus + Annie Wong + Aylin Ohri + Meagan Elemans + Molly Grace Lawton + Georgie Wilemore + Nella Addy
Comp lead
Compositor
Digital matte painting
Colourist
VFX producer
Design senior producer
Photographer Adam Hinton
Media agency
PR agency
Website

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