LONDON - Boehringer Ingelheim, the Germany-based pharmaceuticals company, is set to appoint Mindshare to handle its £20 million global media planning and buying business.
The WPP-owned agency has won a pitch for the business and will handle media for brands including Bisolvon cough syrup and Pharmaton vitamins.
Recent activity for Boehringer includes a campaign to support the launch of Flibanserin, a treatment for premenopausal women.
PAN Advertising and Delaney Lund Knox Warren handled creative for this campaign.
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