Bols Genever hosts hoptails masterclass

Cocktail spirit Bols Genever is hosting an evening of genever, beer and hoptails during this year's London Beer Week festival.

Bols: genever showcase
Bols: genever showcase

Taking place tomorrow (14 March), the brand has teamed up with bar and restaurant Rivington Grill to showcase how genever is a perfect match for beer and to explore drinking traditions, looking at how Dutch have their own, unique, method for drinking genever, known as ‘slurping’.

Come and experience this yourselves for free, in a masterclass hosted by Michael Mann, UK brand mmbassador for Bols Genever will be hosting the experience, where guests will be taken you through the ins and outs of authentic Dutch genever and learn about the history of its traditional pairing with beer.

Afterwards, the team from Rivington will offer a lesson in hoptails, mixing Bols Genever with beers and various other delights. London Beer Week runs from today (13 March) until 19 March. 

Last June, Bols Genever took over London venue Kansas Smitty's for a month-long residency, which saw the brand host an evening of trivia, showcasing dutch drinking rituals and serve a range of juleps. Plymouth Gin teamed up with Rivington Shoreditch to create a festive experience where guests can enjoy a selection of bespoke winter cocktails with a chance to win gifts.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now


Our new premium service offering bespoke monitoring reports for your company.

Find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now