Bombay Sapphire "Creativity is essential" by AMV BBDO

Bombay Sapphire has partnered with artist Camille Walala and the Design Museum on a shop installation that aims to make creativity accessible to all.

This installation will allow the museum to welcome visitors to its shop at a time when the remainder of the venue remains closed due to Covid-19 restrictions. 

The "Supermarket" will take over the museum's shop and stock its shelves with essential items packaged in artworks created by 10 emerging artists. Walala has brought her visual style to the store itself that will combine art and shopping. 

The product packaging provided a blank canvas for each artist's work, with each integrating "Bombay Sapphire blue". The mini designs are being sold at average supermarket prices. The full range is available to buy in-store at "Supermarket" as well as online via and from 21 April until products sell out.

All proceeds from sales will go to the Design Museum's new Emerging Designer Access Fund – a new "pay it forward" scheme that distributes free Design Museum tickets to up and coming artists and designers, supported by Bombay Sapphire. It was created by Lauren Peters and Augustine Cerf.



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