Bombay Sapphire "Discover the possibilities within" by AMV BBDO

Bombay Sapphire is showing its creative side with an aesthetic campaign.

The gin brand has enlisted a team of visual artists for its new campaign, "Discover the possibilities within". The spot features glass sculptor Amber Cowan, paper artist Maud Vantours and designer GMUNK as they present their interpretations of the brand using raw materials of Bombay Sapphire’s blue bottle (glass, paper and light).

This 30-second ad will feature in video-on-demand and cinemas, and will be supported by 15- and six-second cutdowns via digital and social platforms. 

As well as experiential activations, the brand has partnered Global Street Art and Hypebeast to produce four murals across London, Manchester, Brighton and Edinburgh, with four artists commissioned to embody the brand’s spirit (pun intended) in their own style.

The work was written by Ben Polkinghorne, art directed by Scott Kelly and directed by Man vs Machine through Friend London.


Creative agency
Chief creative officer
Creative directors
Art director
Agency planner
Agency account team
Agency film executive producer
Agency fIlm producer
Digital design
Digital producer
Agency editors
Business affairs
Agency art producer
Media agency
Production company
Production company executive producer
Production company producer
Production company designer
Post-production company
Audio post-production

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.