Chief media and ecommerce officer
If you are lucky enough to attend one of the marquee global advertising events of the year, such as Cannes Lions, you’ll likely find Bonin Bough’s name proudly emblazoned across many a panel and talk.
A super-smart innovator, Bough has made his name as a marketer who can predict trends and set the agenda. Adding ecommerce to his title this year is a case in point.
"We saw a unique opportunity to build a bridge between media practice and FMCG ecommerce, one of the fastest-growing ecommerce sectors," he says. Another focus is to reinvigorate FMCG as a top choice of employment for new talent by taking the ‘unicorn’ crown away from the tech players.
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