Bonnie Tyler stars in latest MasterCard ad

LONDON - Welsh songstress Bonnie Tyler is starring in a new ad campaign for MasterCard, which aims to promote the credit card's "World MasterCard" platform.

World MasterCard: readies Bonnie Tyler campaign
World MasterCard: readies Bonnie Tyler campaign

The TV spot, created by McCann Erickson, sees Tyler serenade a MasterCard customer with an adaptation of her hit single 'Total Eclipse of the Heart', as a way of saying thank you to him for using his World MasterCard.

As well as a song from Tyler, the customer also witnesses a euphoric scene that includes roller-skating angels, a dog driving a miniature car and a number of large banners that carry the message "Thanks Neville".

The ad carries the strapline 'Getting back more than you expected: Priceless', and aims to highlight the bespoke rewards and offers MasterCard customers receive when using their card.

The campaign will launch on Sunday and will run across the UK until 16 May.

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