1. VW Lupo
Let no agency complain that it's impossible to do good car ads after
watching BMP DDB's haunting execution for the Lupo. A commercial which
hooks you within a second and never allows your attention to wander.
Much more than just another ad for a small car.
2. Super Noodles
What food manufacturer in its right mind would let a fat, unfit bloke
represent its brand? Happily, there's a dash of insanity running right
through the latest Batchelors work and the "West Side Story" spot marks
another goal for Mother scored from outside the box.
Presenting the sofa as the enemy of Reebok-style fitness isn't telling
couch potatoes anything they don't already know. But this intelligent
commercial from Lowe Lintas springs a nice surprise, using clever
puppetry to bring an inanimate and clunky object to life.
Swapping Tuscany for Texas was a masterstroke by Bartle Bogle Hegarty in
this send-up of the title sequence from the world's most successful soap
- complete with an Italian-style reworking of the Dallas theme music.
Hits the olive oil brand's target market perfectly.
5. ITV Digital
How does a badly knitted monkey puppet become so popular? You have to
assume that ITV Digital and its agency, Mother, are making us regress to
our time as kids when the scruffiest and most unattractive teddy in the
toy box was always the one we took to bed.
Some found them uncomfortable, others downright intimidating but the
introduction of Swedish-style mafiosi added a dash of extra eccentricity
into the retailer's advertising. Sadly it's the last work on the account
to come out of St Luke's. Did somebody get an offer they couldn't
Buy our beer or we keep showing a commercial featuring Paul Daniels and
Debbie McGee doing their Carpenters impersonation until you do. Hobson's
choice really. Full marks to Lowe Lintas for thinking it up - and for
finally putting us all out of our misery by throwing the pair to the
Wins the contest for the ad with the year's heaviest aaah factor by a
mile. The grave look from one plasticine model to another when they see
their red friend's tiny new head is a classic moment from Abbott Mead
Vickers BBDO. You need a heart of gold not to laugh. So you do.
Advertisers such as Nestle could never be called leading edge but they
are sometimes capable of a pleasant surprise. Witness the beguiling TV
spot for Aero produced by Lowe Lintas in which a tiny mouse manages the
Herculean task of setting Aero apart from the mass of chocolate bar
A Saatchi & Saatchi ad brilliantly encapsulates every lad's holiday
fantasy: the beer constantly on tap, the hotel catering to every whim.
And when the construction worker with the bum cleavage is revealed as a
gorgeous babe, the dream is complete. If only.