1. Close to You
Whoever came up with the idea to have Paul Daniels, Debbie McGee, Peter
Stringfellow et al maul the classic Carpenters tune was either a genius
or clinically insane - or both. But Lowe Lintas got Heineken on to the
front page of The Mirror.
2. Bohemian Like You
All too often a great song will save a me-too ad - and that's exactly
what happened here. Wieden & Kennedy's Vodafone spot had such a catchy
tune, supplied by the Dandy Warhols, you had to give it a second
3. Born to be With You
VW's ad featured the classic by The Chordettes, the same girl group that
brought you Mr Sandman. Hey pop-pickers, Born to be With You was
released in the US in 1956 and charted for 20 weeks in total, reaching
number five. Alright? Not 'arf!
4. Sex Bomb (... or Extra)
Delaney Lund Knox Warren & Partners came up with one of the most
memorable song rip-offs (sadly) of the year with the gurning Howard
prancing about to a version of Sex Bomb titled Extra for the new Halifax
campaign. A year old and you can still remember it, can't you? The
5. Slip Into Something More Comfortable
Kinobe's chilled out ditty was the perfect accompaniment to the chaos
caused by a pint of lager in Rainey Kelly's Kronenbourg 1664 spot. Music
to sever limbs to.
6. Before You Leave
Levi's has a history of using implausibly cool "choons" for its ads. Cue
Pepe Delux's snappy song for the Twisted Jeans spot. Is it as inspired
as using only the good part of Babylon Zoo's Spaceman though? Doubt
7. Ray of Light
Microsoft's only tactic these days to shift more product seems to
consist of finding a well-known popular song by someone really famous
and then to pay through the nose for the rights to use it. Bill Gates
probably didn't bat an eye, however, when he handed Madonna her hefty
cheque. She made, allegedly, between $14 million and $30
million - not that she needs it.
8. Rock DJ
A great ad for MTV by Malcolm Moore that made you wait until the very
end, when the afroed nutter had eaten sufficient eggs to cover his
living room with the boxes for soundproofing, until the track kicked in.
9. Follow the Yellow Brick Road
An innovative use of song for a jeans ad, this. So not cool, it was cool
- the crafty buggers. The track complemented Wrangler's backpacker's
10. Something Inside so Strong
Someone should shoot Labi Siffre for this travesty of a tune. The
Peugeot marketers were very brave to allow it in their ad - but then
again, they probably thought it was cool. Still, you can't get it out of
your head. Oh God. Mark Wnek - your days are numbered.