THE BOOK OF LISTS: The 10 Best strops of the year

1. Peter Souter's all-staff memo entitled "Barking Mad".

It was a response to Larry Barker's criticism of a BT ad in Private

View, and showed a rarely seen nasty side to the AMV creative director.

Among the comments were: "Larry is a fellow creative director within the

Omnicom group so it would be inappropriate for me to point out he has

never won a Pencil and wouldn't know a good ad if it bit him on his

ample arse."

2. Larry Barker's all-staffer in response pumping BMP's presence at the

Campaign Press Awards in which VW's "lost dog" took the top prize and

concluding: "PS AMV got a silver. Bless. PPS I was going to send a narky

memo about Peter Souter's piece in Campaign Diary. But then I, too,

would be a whinging prick."

3. Stan Myerson, the ad director at the Express, for enough strops in

one year to fill this whole page. Charged with selling one of the weaker

titles in the national newspaper market, Myerson has mounted a rather

unconventional charm offensive. Personal remarks directed at a number of

respected members of the buying community have, we are afraid to relate,

been ill-received. But as one buying company found out when responding

to his particularly direct "presentation" methods, laughter is not a

good idea either. He has been particularly keen to focus the minds of

buyers within the Express Newspapers' own media buying agencies. Myerson

is certainly operating on the dark side of stroppiness. "I know this

sounds wet," admits one (usually robust) press buyer, "but that guy

genuinely scares me."

4. David Kershaw's vitriolic attack on Dominic Mills after Mills

condemned Carlton chief executive Martin Bowley's attacks on the RAB.

See Best Letters, opposite.

5. Simon Burridge, chairman of HHCL & Partners, was furious when he

heard that Egg was moving to Mother without a pitch, not least because

the client was on holiday in the week the agency was informed. In a

calmer moment he called the decision "addled".

6. Tamara Ingram, when Campaign reported, accurately, that the reporting

structure at Saatchi & Saatchi had been changed to enable the agency's

chief executive, creative director and planning director to bypass her


7. Frank Lowe, after he read IPG chairman John Dooner's provocative

quotes in a lengthy article in the American press. "In the past, this

industry had occasions when it was held hostage by crazy creative

personalities. What's needed today is to put together strong business

propositions for our clients. Clearly, clients come first." Pistols at


8. Carol Fisher, who seized the opportunity to flex her £100

million-plus COI muscle when she told Campaign's Parliamentary

correspondent that ITV was "arrogant". "What I have to say to them is

that they cannot only create a relationship when they feel like it. Last

year nobody from ITV wanted to talk to clients. They were extremely

arrogant and I think they paid a price for that," she said.

9. The Tories and Lib Dems when the Government increased its adspend to

become the country's biggest advertiser in the run-up to the summer


10. Miles Calcraft Briginshaw Duffy's Jeremy Miles' usual unflappable

charm failed him when after a gruelling three-month, costly pitch,

Ellesse decided to hand its advertising account to its in-house



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