The big matchmakers are said to have blown their gaskets when they saw their rival, The Haystack Group, get all cosy with the Marketing Society. Sparks flew when the Marketing Society sent an e-mail to its members announcing Haystack's sponsorship of its new register - so much so, the MS had to call a placatory meeting.
2. CAROL FISHER AND BRUCE HAINES
2002's ISBA Annual Conference was a more feisty affair than usual when the IPA president Bruce Haines' speech on the pressures on adland was loudly interrupted by a member of the audience. Step forward the then COI Communications chief executive, Carol Fisher, who spared no feelings when she launched into a savage attack on under-performing ad agencies.
3. MIKE WALSH
Mike Walsh's ousting of Paul Simons had all the vitriolic qualities of an ace strop. There was the exceptionally explicit all-staff memo condemning Simons' actions and the performance of members of his team.
4. PETER SOUTER
Adland's gossip mill went into overdrive over the story of Abbott Mead Vickers BBDO's creative director, Peter Souter, and the Sony pitch. All we can be certain of is that Souter disagreed with the pitch strategy, but aired his rather strong views on the subject in front of the client.
5. SHAEREN MCKENZIE
Gossard's marketing director took no hostages when she removed the brand's account from TBWA/London's clutches. Criticising the agency's work in a swathe of national newspapers, she complained that bra ads depicting women as "sexy" were degrading to women.
6. MARTIN JONES
The AAR's Martin Jones got into a frenzy with agencies leaking account review stories to Campaign. By the middle of the year he was asking them to sign stringent confidentiality agreements promising not to blab to the members of the fourth estate. Thing is, Campaign also receives versions of these confidentiality agreements and still gets the stories. Oh dear.
7. BRIAN BUTLER
Members of various government departments were dismayed at the publicity going to a rival department when COI Communications was named Advertiser of the Year 2001 by Campaign. None more so than Brian Butler, then the director of communications at the Home Office. He decided to compose a letter praising government officials outside COI while simultaneously praising his own contribution. Carol Fisher, too, felt obliged (was instructed?) to write a similar supporting note. Pure Yes, Minister.
8. MARLON BRANDO
Marlon Brando beat Tony Kaye, one of adland's masters of strop, at his own game when he forced the director to axe a feature-length documentary Kaye had made with the actor. Things went downhill when Kaye turned up to the shoot dressed as Osama Bin Laden, which he thought Brando would find amusing.
9. DAVID LIDDIMENT
Attendees of the Edinburgh TV Festival were entertained when Liddiment lost his temper during David Elstein's speech on the future of ITV. As a member of the audience, Liddiment stood up and vehemently objected to Elstein's point of view.
10. CHRIS BOOTHBY
Wanting to accommodate the wishes of its range of esteemed readers, Campaign will include the strop that BBJ's Boothby had with a Campaign reporter when he wasn't mentioned in last year's Book of Lists.