THE BOOK OF LISTS: The 10 Best TV ads of the year

1. Lupo

The drama of this chilling ad for VW's Lupo grabs you by the lapels

straight away. It concertinas the experience of an entire movie into a

30-second spot.

Agency: BMP DDB

Copywriter: Jeremy Craigen

Art director: Jo Wenley

Director: Frederik Bond

Production company: Harry Nash Film Productions

2. Super Noodles

The entertainment value of this "West Side Story" spot made it appear

like a break within the break. Its humour justifies the intrusion into

the consumer's living room.

Agency: Mother

Copywriter: Mother

Art director: Mother

Director: Frederik Bond

Production company: Harry Nash Film Productions

3. Reebok

Special effects manage to give an otherwise lumbering sofa incredibly

human qualities as well as stand out in a cluttered ad break

Agency: Lowe Lintas

Copywriters: Vince Squibb, Tony Barry

Art directors: Vince Squibb, Tony Barry

Director: Frank Budgen

Production company: Gorgeous Productions

4. Bertolli

The Olive Oil barons of Italy was a credible, and funny, creative idea

that linked Unilever's olive oil with its already established Olivio


Agency: Bartle Bogle Hegarty

Copywriters: Marc Hatfield, Peter Bradly

Art directors: Marc Hatfield, Pete Bradly

Director: Sheree Folkson

Production company: Upstart Films

5. Lynx

Feet licking and fish smacking scores highly on originality and enabled

Lynx to keep up its tip-top creative standards.

Agency: Bartle Bogle Hegarty

Copywriters: Adam Chiappe, Matthew Saunby

Art directors: Adam Chiappe, Matthew Saunby

Director: Daniel Kleinman

Production company: Spectre

6. COI Communications (anti-smoking)

It is difficult to think of a more moving commercial. The girl's

naturalness and honesty makes you want to climb into the screen and give

her a hug.

Agency: Abbott Mead Vickers BBDO

Writer: Victoria Fallon

Art director: Steve Hudson

Director: Steve Hudson

7. Dulux

Always Someone There to Remind me was the perfect song to fit the tone

of this racy commercial about, of all things, a piece of belly button


Agency: Abbott Mead Vickers BBDO

Copywriter: Nick Worthington

Art director: Paul Brazier

Director: Paul Gay

Production company: Outsider

8. The Economist

The visually stunning directional debut of Tom Carty illustrated the

fact that the revamped magazine was a much more provocative read than

its title suggests.

Agency: Abbott Mead Vickers BBDO

Copywriter: Tom Carty

Art director: Tom Carty

Director: Tom Carty

Production company: Gorgeous

9. Levi's Twisted Jeans

The special effects continued Levi's advertising tradition of innovative

creative work that never ceases to surprise.

Agency: Bartle Bogle Hegarty

Copywriter: Claudia Southgate

Art director: Verity Fenner

Director: John Madson

Production company: Outsider

10. Carling

An unusual friendship between a ship-wrecked destitute and a helpful

crab made everyone laugh at this commercial except the crustacion, which

came to a sticky end.

Agency: The Leith Agency

Copywriters: Chris Landy, Lee Hempstock

Art directors: Chris Landy, Lee Hempstock

Director: Colin Gregg

Production company: Stark Films


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