1. Nestle's decision to review its global agency arrangements,
which hasn't been completed yet, gave Campaign a rare opportunity to
report on a $2 billion account review.
2. Unilever's acquisition of Bestfoods sparked a massive feeding frenzy
for Unilever networks. Bestfoods had backed its brands with a delectable
$1 billion global spend. DDB won a place on the Unilever roster
as a result of the review.
3. Peugeot-Citroen re-reviewed its £500 million pan-European media
account following its resignation by Carat in some markets. OMD UK was
the big winner, picking up £80 million of new business.
4. MindShare picked up a healthy $700 million consolidation of
Unilever media buying following a review against the fellow incumbents
Optimum Media Direction and Initiative Media Worldwide.
5. Philips put its $600 million media account into play in
February. Carat was the lucky beneficiary on the receiving end of the
enormous billings fillip.
6. McCann-Erickson Worldwide won big on Microsoft's $500 million
global consolidation. The IPG unit scooped the creative, media and, most
recently, the digital account for the software giant.
7. Vodafone's £250 million global branding drive turned out to be
bad news for WCRS, which had won the UK Vodafone account in the
beginning of the year, but lost out to Wieden & Kennedy in the
pitch.
8. PepsiCo has put $350 million of Quaker advertising into play
following the Coca-Cola roster holding company IPG's acquisition of FCB.
That network stands to lose brands such as Tropicana and Quaker
Oats.
9. Shell consolidated its $163 million media account into
MediaCom in November. The principal loser in the pitch was CIA, which
had handled the brand across Europe. The pitch, which involved six
networks, took six months to complete.
10. Starcom MediaVest won $150 million in new billings from Fiat
Auto at the beginning of the year in a consolidation by the Italian car
company.
.png)
