THE BOOK OF LISTS: The 10 Biggest global account moves

1. Nestle's decision to review its global agency arrangements,

which hasn't been completed yet, gave Campaign a rare opportunity to

report on a $2 billion account review.

2. Unilever's acquisition of Bestfoods sparked a massive feeding frenzy

for Unilever networks. Bestfoods had backed its brands with a delectable

$1 billion global spend. DDB won a place on the Unilever roster

as a result of the review.

3. Peugeot-Citroen re-reviewed its £500 million pan-European media

account following its resignation by Carat in some markets. OMD UK was

the big winner, picking up £80 million of new business.

4. MindShare picked up a healthy $700 million consolidation of

Unilever media buying following a review against the fellow incumbents

Optimum Media Direction and Initiative Media Worldwide.

5. Philips put its $600 million media account into play in

February. Carat was the lucky beneficiary on the receiving end of the

enormous billings fillip.

6. McCann-Erickson Worldwide won big on Microsoft's $500 million

global consolidation. The IPG unit scooped the creative, media and, most

recently, the digital account for the software giant.

7. Vodafone's £250 million global branding drive turned out to be

bad news for WCRS, which had won the UK Vodafone account in the

beginning of the year, but lost out to Wieden & Kennedy in the


8. PepsiCo has put $350 million of Quaker advertising into play

following the Coca-Cola roster holding company IPG's acquisition of FCB.

That network stands to lose brands such as Tropicana and Quaker


9. Shell consolidated its $163 million media account into

MediaCom in November. The principal loser in the pitch was CIA, which

had handled the brand across Europe. The pitch, which involved six

networks, took six months to complete.

10. Starcom MediaVest won $150 million in new billings from Fiat

Auto at the beginning of the year in a consolidation by the Italian car



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