THE BOOK OF LISTS: The 10 Hottest new-media creatives

1. James Hilton

James Hilton, the co-founder and chief creative officer at AKQA.

Although only 28, James is a new-media veteran. His early work included

the highly awarded Durex website. He followed that by appearing in the

D&AD annual, aged 24, for his work on BMW. Hilton's latest work has been

on the acclaimed Nike Run London campaign.

2. Mark Cridge

In charge of Gluemedia, Cridge made his name working on the Lynx and

Sony PlayStation accounts at Modem Media before moving to Deepgroup's

online creative agency in November 1999. It will be interesting to see

how he steers Glue now Deepgroup has bombed and St Luke's is holding the

purse strings.

3. Gray & Granlund

The creative team at Abel & Baker's London office are definitely

attracting some attention. Catherine Gray and Kim Granlund have worked

on some great creative this year including work for Virgin Mobile and

the website-altering Monkeylizer for ITV Digital.

4. Fred Flade

Formerly the design director at Deepend, Fred Flade has taken on the

same role at de-construct - a breakaway of seven people from Deepend

when it went under in September. The independent agency has only been

trading a few months but already counts Technics, Panasonic and Virgin

Trains as clients.

5. Chris McGrail

Kleber's creative director has been garnering praise from his peers for

the agency's work this year. Kleber specialises in music sites and works

for Fatboy Slim and has won awards this year for its work on Warp


6. Simon Crab

The creative director at Lateral. Crab has churned out some top-class

stuff for the RSPCA and the agency won the task for all of the US work

on Levi's. Lateral's site for Stella Artois' Stellascreen has attracted

high praise as well.

7. Justin Copplestone

The creative director at Good Technology has to be praised for good

creative on the PlayStation 2 Wipeout Fusion website for Sony. His stuff has won two awards and Audi, a long-term client, is happy

enough to give the green light to a complete revamp of its online

presence in the UK.

8. Marcus Vinton

Loathe as Campaign is to give Vinton any more coverage - he's worth

keeping an eye on with his new venture based at Leo Burnett's offices

and backed by Bcom3. Spring Communications will function as Bcom3's

global offering for iDTV but will primarily focus on Leo Burnett. Let's

see what he comes up with.

9. David Hurren

Made the executive creative director at Ogilvy Interactive last year,

Hurren has presided over some good work including IBM ads for Wimbledon

and more popular Felix viral campaigns. Crucially, the agency has been

having a good time financially with a healthy turnover of £9.5

million this year.

10. Andrew Mason

Zentropy's art director has been described as having a manic attention

to detail. Mason's output includes and work on Captain

Birds Eye. Mason is a rising star in the Zentropy creative team.


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