THE BOOK OF LISTS: The 10 Status symbols of 2001

1. Ferrari

We know, it's an obvious one, but it's still a favourite, particularly

with adland's loaded, including Abbott Mead Vickers BBDO's Michael

Baulk, Partners BDDH's Leslie Butterfield and M&C Saatchi's Nick


2. Food allergy

Apart from giving the girls working for Soho's production companies

something to talk about between themselves, it's also a great way of

ratcheting up the bill in restaurants as the chefs grapple with your

macrobiotic, wheat-free cous-cous.

3. Second home in France

That pad in Cannes is SO convenient for the summer - or could have been,

if you're O&M's Paul Simons - and not at all a drain on the finances.

Otherwise, a beach hut in Whitstable is the cheaper option for creative

directors - that's where AMV's Peter Souter goes to feel the sand, see

the sea and shiver.

4. Private yacht in Cannes

Yup, life doesn't get much better than sundowners on the deck while the

rest of the mob crowd the Gutter Bar, does it, TBWA/London? Shame theirs

was courtesy of Carphone Warehouse client Charles Dunstone - before he

defected to Clemmow Hornby Inge.

5. Name above the door

Despite last year's glut of silly named agencies, this year has shown

it's still covetable to have a names agency which doesn't sound too

ridiculous. Step forward Clemmow Hornby Inge.

6. Part ownership of Century

Yes, behind those unremarkable doors on Shaftsbury Avenue lies a new

playground of teak, canapes, friendly cloakroom staff and business

associates including Robbie Williams, BBH's John Hegarty and Spectre's

Danny Kleinman. Look carefully and there might even be a few flat

surfaces too.

7. Personal trainer

It's one thing being "pitch fit" in business, but if you're in danger of

causing a total eclipse when you take off your pants, it's time to take

a leaf out of Mark Wnek's book and pump iron under the close supervision

of a sleek person in lycra.

8. Membership of Harry's Bar

Forget Soho House. Home House? Pah! Harry's Bar is chock-full of old

money supping G&Ts and talking unintelligible English. Don't even think

about going without first popping into Pringle for some sensible slacks

and a V-neck - just look to Miles Calcraft Briginshaw Duffy's Jeremy

Miles and Bill Muirhead for style tips.

9. Owning a race-horse

In these lean times, owning a donkey also qualifies - double points if

it lives in Frinton. What other symbol of your success can eat carrots

and win you money?

10. Bespoke suit

There's nothing like the feel of fine serge, or itchy tweed, according

to the management team at Abbott Mead Vickers BBDO, who are regularly

asked "which side, sir" by their tailor. The "This suit belongs to ..."

name-tag also comes in handy after a heavy night at number eight (see



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