1. Elisabeth Murdoch and Matthew Freud
Not so much a relationship as a synthesis of seminal 20th century cultural phenomena. Elisabeth runs the programme maker Shine. As the daughter of Rupert, she comes from the dynasty that brought us Page Three and The Simpsons. Matthew, grandson of Sigmund, runs the eponymous PR agency. Gramps' contribution: the key concepts of "vagina dentata" and "penis envy".
2. Johnny Hornby and Clare Griffiths
Son of Derek, brother of Nick, friend of Peter. The ever so well connected Johnny, a founding partner of Clemmow Hornby Inge, is now husband of Clare, an account director at HHCL. Their wedding was featured in Harpers & Queens which revealed exclusively that the dress was by Amanda Wakeley, food was by Marco Pierre White, the reading was from Captain Corelli's Mandolin and the little pool of sick outside the gents was not by Michael Winner.
3. Suki and Alan Thompson
They say you should never put the meat where the bread is buttered. Try telling that to the managing partners of the Johnny-come-lately client/agency broker the Haystack Group. They may sound like a sixties folk ensemble but this duo rocks. Never in the office of course. Only in the privacy of their bedroom.
4. Martin Jones and Julie Flexen
Hey asshole, in case you didn't know, Martin Jones is the most powerful man in advertising - period. As the boss of the AAR he could take your puny little company, Sir Martin, and crush it with one withering arch of his left eyebrow. Fortunately, he's not like that. This year, the near omnipotent matchmaker met his match in Julie Flexen, the managing director of Munro & Forster Communications. No, I've never heard of them either.
5. Kate Stanners and David Pemsel
This beautiful couple met at St Luke's. He was just an account director boy, she was just was a creative director girl. Could it be any more obvious? At the time of writing they were both kicking their heels waiting for IPG to ink contracts at their new agency believed to be called Boy Fails To Meet Girl Because His Bus Was Late And She Stormed Off In A Strop.
6. Simon Dicketts and Nicola Dicketts
Well I never, a married couple with the same surname. So quaint. So old fashioned. In an industry full of slags, so refreshing to find people doing the right thing. Is this behaviour entirely fitting for the M&C Saatchi executive creative director who has never had a nice word to say to anyone at Campaign? Anyway, she is the head of Debs and the managing partner at the blue-blood agency J. Walter Thompson.
7. John O'Keeffe and Jane Clemence
What is it with executive creative directors and beautiful talented account tsarinas? Here's another couple who couldn't be arsed to go courting outside the advertising gene pool. He is the genial creative subsupremo at Bartle Bogle Hegarty, while she runs the AA business at M&C Saatchi.
8. Amanda Mackenzie and John Poorta
Mackenzie, the marketing director of BT's retail division, is the perfect mate for Leo Burnett's executive planning director. Mackenzie is described by one "friend" as a "souped-up earth mother figure", while Poorta is famous for his Dad-chic dress sense and a prodigious ability to service clients.
9. Adam Leigh and Hannah Brown
As the managing director of Euro why-waste-an-entire-paragraph-writing-their-names & Partners, Leigh is helping to transform the company into a fully integrated, through-the-hole, ideas machine. As the managing director at the headhunters Kendall Tarrant, Brown will be ideally placed to help him find a new job when The Power of One becomes the power of none and he decides he wants to work in advertising once more.
10. Neil Dawson and Judy Mitchem
The executive planning director of TBWA and the new-business director of M&C Saatchi have been described as the Posh and Becks of advertising. This is half true. He's known to colleagues as "Golden Nuggets" on account of his unfeasibly large cerebellum. Unlike Posh, however, Mitchem does have a career worth talking about.