THE BOOK OF LISTS: The 10 Top people to know to get ahead

1. Peter Buchanan

He may not be the most charismatic figure, but the man with his fingers

on the purse-strings at COI - the UK's biggest advertiser - really

should be schmoozed. Chances are, he has to declare every single cup of

tea he enjoys with a contact so it'll be a cheap date, to boot.

2. Everard Mitchell

Those in the know will nod sagely. Those who don't, well, it's just a

sign you're not in the know, really, isn't it? Mitch is the maitre d' at

The Ivy. Ingratiate yourself with him if you're lucky enough to be taken

by someone who's spent their entire career doing just that. Then relax

when he calls you to check whether you'll take your table.

3. Martin Jones

The owner of the AAR shouldn't be ignored. Jones knows everyone in

adland, both on the client and agency sides. His superior knowledge of

the ins and outs of the industry means the editor's now banned him from

entering Campaign's Fantasy Agency League.

4. Sir Martin Sorrell

The boss of WPP would, undoubtedly, be a useful addition to anyone's

little black book, especially if it's time to cash in your start-up and

retire to Marbella. However, cash might be a trifle hard to come by,

even for Sir Martin, after his purchase of Tempus.

5. Martin Sorrell's PAs

Never mind the great man himself - you've first got to get past the

inner sanctum of his coterie of personal assistants. He has at least

three on each side of the Atlantic - it's the only way they can keep up

with the man who doesn't sleep.

6. Jeremy Bullmore

Never has the advice of Campaign's most celebrated columnist been so

appropriate. It's even better if you can call him up for a quick five

minutes of bespoke counselling.

7. Isobel Bird

Be sure to have this recruitment consultancy doyenne's number in your

little black book. You'll know you've made it in the agency world when

she starts ringing you.

8. Robert Saville

Having a referee such as Saville on the end of a CV is likely to impress

more than the revelation that your morris-dancing skills are second to


9. Your landlord

There's never been a better time to own your office building. If you

don't, get in with the landlord pronto. Tip - calling him at 4am with a

flood in the basement is not going to help.

10. Tony Cunningham

The director at Watford College, who lives for advertising and looks

like a "hairy creative", could get you your first job in advertising. So

no student pranks on him then.


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