1. Chris Riley.
A partner at Wieden & Kennedy, Portland, Oregon. The UK's brainiest
planning export worked for Gary Duckworth at Horner Collis & Kirvan
before heading on an upward trajectory, which was mirrored by Wieden &
Kennedy's success. Riley is an active contributor to debates about the
brand on a couple of key accounts.
2. Emma Cookson.
The planning director at Bartle Bogle Hegarty's New York office. Before
that, she was a board director in Great Pulteney Street, where she
became the first planner to head an account group. She is often
described as having "a brain the size of a planet".
3. Jon Steel.
The vice-chairman at Goodby, Silverstein & Partners. BMP-trained and one
of the first exports of planning to the US, were he has been for 13
years. The author of the widely admired Truth, Lies & Advertising.
4. Rosemarie Ryan.
The president of Kirshenbaum Bond & Partners. Renowned for her strategy
on Snapple. This, together with that American tendency to put planners
in charge of things, helped make her the president of KBB. While
strictly speaking a London export, she can claim Irish heritage, so she
can say she's not just another Brit planner working in the US.
5. Fiona Clancey.
The British planning director at TBWA BDDP Paris, where she has been for
most of the 90s. Before that, she was a planning partner at HHCL &
Partners in London. Clancey is described as "seriously bright and nice
6. Ayesha Walawalkar.
The planning director at BBDO Singapore, Walawalkar has worked all her
planning life within the BBDO network, having originally been a graduate
trainee at Abbott Mead Vickers, where she spent nearly ten years. She
heads up BBDO Asia's planning operation from her office in
7. Tony Wright.
The executive planning director at Ogilvy & Mather New York. Wright is
described as a real heavyweight, who acts as a business partner for
clients such as IBM, as well as running the planning department. One of
the first British planners to cross the pond, more than 15 years
8. Andy Nairn.
A senior planner at Goodby, Silverstein & Partners. A softly spoken
Scotsman who started his career at Abbott Mead Vickers BBDO. Continuing
the tradition of successful Brit exports, Nairn made the transition from
London to west coast life extremely successfully.
9. David Hackworthy.
Formally at D'Arcy on Broadway, now at TBWA, New York. An Australian by
birth, one of an emerging wave of planners who has never worked in
London, and instead has learned about the discipline at traditionally
strong planning agencies in other parts of the world.
10. Nick Bartle.
A senior planner at Goodby, Silverstein & Partners. Following a career
in the wine trade, Bartle started planning at TBWA BDDP Paris, where he
rose to become Fiona Clancey's deputy. He moved to San Francisco about a