THE BOOK OF LISTS: The 10 Top selling international newspapers

1. Yomiuri Shimbun

This is Japan's leading daily, with a staggering circulation of 14.407

million. The Japanese read a lot of newspapers, so many in fact that if

we weren't limiting each country to one daily paper then, according to

Zenith Media's World Press Trends 2001, Japan would have six titles in

the top ten.

2. Bild

The Germans are up there with the world's most news-hungry populations.

In Europe, the UK and Germany are pretty much level-pegging with about

four dailies sold for every ten people. As in the UK, the most popular

title is a tabloid, circulating 4.39 million copies.

3. The Sun

Here it comes. The UK's Murdoch-owned tabloid success story. Currently

selling 3.5 million copies a day, it says a lot for the UK's fun-loving

citizens that this is the premier paper of choice. But you can't argue

with the statistics.

4. The People's Daily

How can China's biggest paper, published by the media arm of the

communist party, come in at only fourth place when there are more than

1.2 billion Chinese? A whopping 19 billion dailies are sold each year,

but 650 dailies share the sales, with The People's Daily selling 2.5

million copies.

5. Chosun Ilbo

A circulation of 2.478 million among South Korea's 47 million people is

an impressive figure for a quality broadsheet. But, despite his

achievements, its head honcho, Bang Sang Hoon, has not avoided arrest

for tax evasion.

6. The Wall Street Journal

The internationally respected paper is also the biggest daily in the US.

But ad revenues of $48.7 billion estimated in 2000 have been hit

for a six this year and the WSJ is fighting for money alongside the

1,500 or so other US dailies.

7. The Times of India

Given that less than one person in 20 buys a daily paper in India, a

circulation of 1.687 million looks a bit more chipper, even though there

are 686 million inhabitants.

8=. Liberty Times, China Times, United Daily News

Taiwan's threesome dominates, accounting for almost 70 per cent of

market share (1.2 million copies each).Since the liberalisation of

Taiwan's newspaper industry in 1999, they've needed to compete with more

sex and gossip.

8=. Thai Roth

Thai Roth has a circulation that is head and shoulders above its rivals

(1.2 million copies), a particularly good position given that Thailand

is one of the fastest-growing markets for dailies, with a 25 per cent

increase in ad revenue between 1999 and 2000.

10. Jang

At number ten, with a circulation of 850,000, Pakistan's leading daily

has recently been in the international news itself, after a reporter

received a "press release" in an envelope containing anthrax spores.


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