THE BOOK OF LISTS: The 10 Worst jobs in advertising

1. Chairman, HHCL & Partners



Poor Simon Burridge was supposed to be running the Lottery for Richard

Branson, but the bid failed so he took the top job at HHCL instead.

Since then he's mostly been mopping up the mess after losses such as AA

and Egg and dealing with reports of other key accounts also on the

move.



2. Top PA at McCann-Erickson



Surely a contender, the job of looking after not only Ben Langdon, now

affectionately known as Osama Bin Langdon, but also the new chief

executive, Tamara Ingram. Neither of them are known for their easy-going

attitude to office life. Egos, anyone?



3. Kevin Roberts' speech-writer



The Saatchi & Saatchi worldwide chief isn't known for his shy, retiring

or even vaguely normal views on life. Pity the poor bugger who has to

proof, and probably write, his nuggets of thrusting, new-age

business-babble.



4. New-business director



Applies at any agency in London apart from Mother and BBH. At no other

time has Campaign ever heard gasps of delight when the £1 million

pitch for the Jersey Tourist Board is mentioned as a "hot tip".



5. Anyone in personnel



This year, practically every agency has suffered job losses. Pity those

who have to deal with the nitty-gritty after the chief executive's made

the sympathetic speech and got out before the missiles start flying.



6. Brett A Manger's dietician



How disillusioning it must be watching your client getting, well,

perhaps a little porky.



7. Anyone lunching with AMV's Michael Baulk



In a world dominated by international lunching champions, finding a

lunch companion who'd rather pick at melon and chicken is rather

refreshing. However, he's guaranteed to make his dining companion feel

like a greedy pig even if pudding is a mere dream.



8. Robin Wight's tailor



La Wight is famous for his collection of revolving bow-ties and other

foppish fashion favourites. However, it's not something his tailor would

want to publicise. Shame - it's lucrative business.



9. Agency chauffeur



Not a high-priority job within agency life at the moment, this one, as

minicab drivers in town see profits soar.



10. Receptionist at Messner Vetere Berger McNamee Schmetterer/Euro

RSCG



She has to say it every time she picks up the phone. Tel 001 212 886

4100 - sorry, we're vile.



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